Crafting the Perfect “About” Page for Your Interior Design Business
Your “About” page isn’t just a formality—it’s a golden opportunity to share your story, showcase your design philosophy, and connect with potential clients on a personal level. In fact, 52% of website visitors look for information about a company’s business on the homepage, highlighting the importance of presenting your story upfront.
➻ Why Your "About" Page Matters
Think of your “About” page as your digital handshake. It’s where visitors get to know the person behind the designs, understand your journey, and see if your style aligns with their vision. As Sarah Skolnik, founder of Studio Skolnik, puts it: “The ‘About’ page is where your potential clients decide if they can imagine inviting you into their most personal spaces.”
➻ Key Elements to Include
1. Your Origin Story
Share what ignited your passion for interior design. Was it a childhood fascination with spaces, a transformative renovation, or a mentor who inspired you?
Example: "My journey into interior design began when I transformed my grandmother's cluttered Victorian cottage into a bright, functional space that honoured its history while embracing modern living."
2. Your Design Philosophy
Clearly articulate your approach to design. Clients are seeking designers whose values and methods resonate with their own lifestyle goals, not just aesthetic preferences.
3. Professional Credentials
Highlight your education, certifications, and affiliations in a conversational tone.
Example: "After graduating from Parsons School of Design, I honed my skills under renowned designer Jane Smith before founding Studio Interiors in 2018. I'm a certified member of the American Society of Interior Designers (ASID) and remain committed to ongoing education in sustainable design practices."
4. Meet the Team
If you have a team, introduce them with brief bios and photos. Featuring real people can increase trust in service-based businesses by up to 30%.
5. Your Process
Outline your workflow to set clear expectations.
Example:
Discovery consultation
Concept development
Design presentation
Implementation
Styling and final reveal
6. Your Unique Value Proposition
What sets your design approach apart? Whether it’s a focus on sustainable materials, budget-friendly solutions, or expertise in specific architectural styles, make it known.
7. Personal Touches
Share appropriate personal details that help clients connect with you as a person. This might include:
Where you find inspiration
Your favourite design era or style
Hobbies outside of design that influence your work
8. Professional Photography
According to Interior Design Business Academy, high-quality images on your "About" page can increase engagement by up to 40%. Include:
A professional headshot
Photos of you working/designing
Images of your workspace if it showcases your aesthetic
➻ Writing Tips for Your "About" Page
1. Use First Person
Using "I" and "we" creates an immediate personal connection. Third-person can feel distant and overly formal for interior design businesses.
2. Highlight Benefits
Explain how your design approach enhances clients’ lives, not just the features of your services.
Example: "My expertise in space planning doesn't just make rooms look better—it transforms how families interact, creating moments of connection in thoughtfully designed spaces."
3. Include Social Proof
According to Nielsen Consumer Trust Index, 92% of consumers trust recommendations from individuals over brands. Include:
Brief client testimonials
Notable publications that have featured your work
Design awards or recognition
4. Be Authentic
Avoid industry jargon and write as you speak. Interior design is personal, and your writing should reflect the warmth and approachability you bring to client relationships.
5. Include a Clear Call to Action
Tell visitors what to do next, whether that's booking a consultation, viewing your portfolio, or subscribing to your newsletter.
➻ Technical Considerations
1. SEO Optimization
Include relevant keywords like:
[Your city] interior designer
Residential interior design
[Your specialty] designer (e.g., "sustainable interior design")
2. Mobile Responsiveness
According to Google, over 60% of users are unlikely to return to a website that isn't mobile-friendly. Ensure your "About" page looks great on all devices.
3. Fast Loading Speed
Keep image file sizes optimized. Hubspot research shows that pages that take more than 3 seconds to load lose nearly 40% of visitors.
➻ Examples of Exceptional "About" Pages
Studio McGee - Balances personal story with professional accomplishments
Kelly Wearstler - Showcases brand identity through compelling imagery
Amber Interior Design - Uses authentic voice that matches their design aesthetic
➻ Conclusion
Your “About” page should be as thoughtfully designed as the spaces you create. It’s not just about listing qualifications—it’s about telling your story in a way that resonates with your ideal clients and sets you apart in a crowded market.
Take time to craft a page that authentically represents who you are as a designer and the unique value you bring to each project. Remember, potential clients aren't just hiring your design skills; they're inviting you into their personal spaces and lives.
Need Help Crafting Your Perfect "About" Page?
If you’re struggling to find the right words to tell your design story, we specialise in helping interior designers create compelling web content that attracts ideal clients. Visit our website to learn more about our content creation services for interior designers, or book a free 30-minute consultation to discuss how we can elevate your online presence.
Ready to transform your "About" page from basic to brilliant? Contact us today and let's tell your unique design story in a way that resonates with your dream clients.
